2009 Tata Nano: Indian Choose

MUMBAI, India - The Tata Nano, the world's cheapest car which could revolutionize the motor industry for its price of $ 2 thousand and efficiency of 60 miles per gallon, was finally presented to the India, which goes on sale in A couple of weeks and could come to Europe and United States in a couple of years. The company's chairman, Ratan Tata said the Nano, whose basic model cost a mere 100 thousand rupees (about $ 2 mil), will make India the urban middle class to abandon the use of motorcycles for a four-wheeled vehicle safer and more affordable.

Reserves to buy the car just three meters long (9.8 feet) will begin on April 9 and end on April 23, said the managing director of Tata, Ravi Kant. Then be selected by lot the first 100 thousand people will get the keys and vehicle deliveries will commence in early July, he added. Even more affluent Indians are planning to buy the Nano, with a two-cylinder engine, gearbox and four-speed manual with a top speed of 105 kilometers per hour (65 mph). The basic model has no air conditioning, electric windows or power steering, but there will be luxury versions available.

Experts in the automotive industry say that the Nano could also have a big impact in the way global companies in the sector think about the costs. The Nano may "revolutionize the low cost," said Indian auto analyst Murad Ali Baig.

The car has set off a race among global manufacturers to invent a vehicle as cheap as possible in order to conquer the new lucrative segment of consumers in India and other emerging markets. Volkswagen, the largest manufacturer of motorcycles in India, Bajaj Auto, the French Renault and the U.S. Ford, among others, have indicated their plans to build new cars or feel cheap India.

The Tata Group, which also carries out an aggressive expansion abroad, is about to win its bid of $ 2 billion for the British brands Jaguar and Land Rover, owned by Ford. Tata Group put in the unusual position of manufacturing world's cheapest car but luxury cars.

The launch comes at a difficult time for the leading manufacturer of India, affected by the economic slowdown and the credit crunch in India and abroad, as also struggle to absorb the British luxury brands Jaguar and Land Rover, which bought last year for $ 2.300 million. Tata hopes the Nano will also be an international success long term.

At the beginning of the month, the company unveiled a model of European Nano with air bags and leather upholstery edged coming to market in 2011, but will be more expensive than the basic model Indus. A model to study but also requires a new design to meet U.S. safety standards. Tata said the Nano will be the least polluting car in the country, with an emission of 101 grams of carbon dioxide per kilometer.

APPEARANCE: The car flat nose follows the tradition of the Fiat 500, Nissan Micra and smart.

DIMENSIONES : 3.1 meters (9.8 feet) wide, 1.5 meters (4.9 feet) high and 1.6 meters (5.2 feet). It can carry between four and five.

MOTOR : An engine of 624 cc two-cylinder, 33 horsepower rear mounted, all aluminum, with fuel injection and fuel, which can accelerate the car to a top speed of 105 kilometers per hour (65 miles per hour).

PERFORMANCE: 23.6 kilometers per liter (60 miles per gallon).

EMISSIONS: Meets outweigh the requirements of the law and fair india the strict standards of Euro IV emission. In terms of overall pollutants, Tata says the car is better than any two-wheeled vehicle manufactured in India today.

SAFETY: The car meets current regulatory requirements with a strong passenger compartment, seat belts, intrusion-resistant doors, design zones "wrinkle" of the car in case of collision, strong seats and anchorage.

INITIAL ANNUAL PRODUCTION TARGET: 250 thousand units, and 350 mil.
PRICE: The price of the basic model is 100 thousand ($ 2 mil or 1.473 euro) plus taxes and transportation costs, bringing the price to at least 120 thousand rupees. The price of two deluxe models include air conditioning and other developments will be announced later.

NEAREST RIVAL DOMESTICO: The Maruti 800, Maruti Suzuki-the manufacturer, owned by Japanese, whose base model sells for $ 4,300 or 3.166 euros, more than double the Nano.

NEAREST RIVAL INTERNATIONAL: The Chinese Chery QQ, which sells at $ 4.500, or 3.313 euros.

SALES: Tata will focus on selling the car in India, and then seek to establish themselves in Latin America, Europe and Southeast Asia.

MARKET: The Indian automobile market has great appeal because of the penetration of only eight cars per thousand people, compared with Germany, with 550 per thousand, or France, 476 per thousand.

DETAILS OF THE COMPANY: Tata Motors is the largest vehicle manufacturing company in India with net income of $ 961.59 million in December last year. He is the leader in commercial vehicles such as trucks and buses, and the second largest in passenger vehicles. There are over four million Tata vehicles on Indian roads.